RESUME

Sr. Director of Digital Marketing, Pegasystems

​2020 - present

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• Develop digital strategies that support business strategy, using qualitative and quantitative inputs to understand audience behavior and identify opportunities.

• Responsible for owning and executing the vision for how Pega’s digital presence evolves to meet audience needs, drive business outcomes, and provide a competitive edge.

• Direct digital content strategy for pega.com while influencing larger content strategy for marcom programs.

 

 

Director of Digital Marketing, Pegasystems

​2017 - 2020​​

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• Develop and lead optimization programs designed to increase digital engagement: conversion rate optimization, personalization, UX, design, interactivity, inbound lead flows, and localization.

• Manage innovative SEO programs and advocate for the business value that search insights can yield.

• Create measurement frameworks, monitor and analyze site performance, and partner with BI team to identify and address gaps in reporting to understand audience behavior and digital engagement.

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Principal, Digital Marketing, Pegasystems

​2014 - 2017

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• Collaborate with cross-functional teams—including paid media, email, product, partners, careers, content marketing, and ABM—to create digital experiences that meet business requirements and support the needs of a diverse set of audiences. 

• Work closely with UX and technical development teams to build digital experiences that attract, engage, and convert, including interactive experiences designed to educate and inspire.

• Manage and mentor a global team responsible for driving digital engagement and optimization.

 

Lead Content Strategist, DigitasLBi

​2012 - 2014

 

• Developed effective content strategies for digital marketing initiatives to achieve business objectives.​

• Provided strategic content recommendations based on information obtained through content audits, gap analyses, competitive assessments, search insights, and user testing.

• Worked with technical teams to implement and refine CMS authoring experience for new page types.

• Managed team of digital content publishers responsible for building and maintaining a high volume of content.

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Bedford/St. Martin's (higher education publishing)

Various roles in marketing, ending with:

Associate Technology Marketing Manager

​2005 - 2012

 

• Developed web sites for digital products to provide training and enablement for adopters.

• Spearheaded webinar program to generate qualified sales leads.

• Created, designed, and deployed branded e-mails about digital products.

• Led virtual training and demo sessions and developed innovative support resources and documentation.